Company Profile 

SPI- Strategy Pro International was established in 2001, specializing in the retail of children ergonomic products. With presence in Asia and Europe markets like Hong Kong, Taiwan, Malaysia, Indonesia, United Kingdom and Germany, SPI is a renowned brand in the Singapore local market.
Currently, SPI is operating two exclusive retail outlets in Singapore - Kinder Fun at United Square and Centrepoint Orchard.  In addition, SPI actively organizes School Projects and providing talks addressing spinal care and posture improvement issues and promotional events.

SPI is dedicated in constant innovation of the ergonomic school bag’s design to bring parents and children the best product possible. The Research and Development team located in the HK and Europe offices incorporate the feedback from various distributors and parents to further improve the existing bag design. All SPI products undergo stringent testing to ensure consistency in quality standards.
As a one-stop solution for all parents’ needs, Kinder Fun showrooms provide a wide array of ergonomic workstations for children. Kinder Fun range of height adjustable desks and chairs cater to children’s growing needs. The ergonomic concept presents children with a comfortable and conducive learning environment.


 “Let our children stand tall.”
 Let our Children be upright in their moral values and upbringing.  Beside placing importance on academic achievements, the most important aspect should be the good moral values that we want to impart to our children so that they will grow up to stand tall, upright and of value to society.